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Talking With Kids About Tough Issues
is a national initiative by Children Now and the Kaiser Family Foundation to encourage parents to talk with their children earlier and more often about tough issues like sex, HIV/AIDS, violence, alcohol, and drug abuse.

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About the Partners

Children Now Children Now is a research and action organization dedicated to assuring that children grow up in economically secure families, where parents can go to work confident that their children are supported by quality health coverage, a positive media environment, a good early education, and safe, enriching activities to do after school. Recognized for its expertise in media as a tool for change, Children Now designs its strategies to improve children's lives while at the same time helping America build a sustained commitment to putting children first. Children Now is an independent, nonpartisan organization.

Kaiser Family Foundation The Henry J. Kaiser Family Foundation is a non-profit, independent, national health care philanthropy, not associated with Kaiser Permanente and Kaiser Industries. Established in 1948, the Foundation makes approximately $40 million in philanthropic expenditures each year, emphasizing efforts to improve the health and life chances of the disadvantaged. The Foundation serves as an independent, non-partisan source of facts and analysis for policy-makers, journalists, and the general public.


Linda Ellerbee (Chair)
President, Lucky Duck Productions

Rosie O'Donnell
Talk Show Host

Herb Scannell
President, Nickelodeon/Nick at Nite

Dr. Alvin Poussaint
Professor of Psychiatry, Harvard Medical School

Dr. James Comer
Maurice Falk, Professor of Child Psychiatry
Yale Child Study Center

Kevin Leyden
Manager of Children Services, IBM

Susan Ungaro
Editor-in-Chief, Family Circle Magazine

Dr. Richard Gallagher
Director of the Child Study Center Parenting Institute
New York University

Lynne S. Dumas
Author of “Talking with Your Child About a Troubled World”

Drew E. Altman
President & CEO, Kaiser Family Foundation

Hilary Rosen
President & CEO, Recording Industry Association of America

Dr. Drew Pinsky
Talk Show Host


American Academy of Pediatrics
Boys & Girls Clubs of America
Girls Incorporated
National PTA
National Association of Elementary School Principals
National Association of Secondary School Principals
National Council of Churches
National Council of La Raza
Recording Industry Association of America


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Talking With Kids About Tough Issues
is a national campaign by
Children Now and the Kaiser Family Foundation